The Digital Marketing Coordinator designs, executes, measures, optimizes and adjusts marketing strategies across multiple online channels such as display, social media, paid search, SEO and email. The Digital Marketing Coordinator will also be the administrator of all company social media accounts including Google My Business, company intranet and external website. Requires proficiency of Adobe Creative Cloud (CC) including Adobe Photoshop, Illustrator, and InDesign, as well as working knowledge of WordPress, Microsoft Office 365 applications, including SharePoint.
Main Job Tasks and Responsibilities:
Manage social media accounts and create original content for posts/campaigns for our communication channels.
Design, create and manage promotions and social ad campaigns.
Oversee design (social profile banners, icons, visuals to accompany organic and paid posts).
Manage efforts in building and managing online reviews and reputation.
Keep regular record of analytics and metrics, shifting strategies as needed. Regular reports should incorporate core social media KPIs as well as social media referral and conversion data from Google Analytics.
Stay current on new social media trends, strategies and algorithm changes.
Engage with active followers, connect with influencers in the space, and monitor trends/competitors
Responsible for managing SEO strategy, including content creation, link building, and keyword search to increase organic rankings on all major search networks.
Interface with other sales & marketing communication functions including but not limited to PR and Event Managers.
Education and Experience:
Bachelor’s degree in digital marketing including graphic design or related field.
3+ years’ experience in marketing, with a minimum of 2 year focused on digital content marketing, including copywriting, editing, social media and SEO management.
Must have knowledge and experience with commonly used websites and HTML development tools.
Knowledge of the banking industry.
Professional experience with the following is preferred: SharePoint, Google Analytics, Hootsuite, and web content management systems like WordPress.
Strong conceptual and design skills with the ability to offer creative input and design solutions.
Must have excellent written and verbal communication skills, as well as strong multi-tasking abilities.
Ability to meet deadlines without compromising accuracy, excellent product quality and attention to detail.
Possess strong organizational, time management and project management skills with a demonstrated ability to work both independently and within a team environment.
Creative content writing skills targeted towards external audience in the form of Tweets, Google Ads, and Facebook/LinkedIn posts.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)