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Vice President of Marketing and Business Development

Vice President of Marketing and Business Development

Job ID 
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Regular Full-Time

More information about this job


Our clients’ Vice President, Marketing & Business Development is responsible for providing senior-level, strategic leadership and direction over the sales and marketing functions. The Vice President, Marketing & Business Development will serve as a member of the leadership team and must uphold our values at all times. The position will supervise sales and marketing personnel across multiple locations. Specifically, the Vice President, Marketing & Business Development responsibilities include:


  • Develop and foster a deep understanding of our target markets and clients, both similarities and differences, and ensure that the organization’s solutions and approaches address the shifting needs and align effectively.
  • Adapt practices to market trends and industry competition to ensure achievement of financial objectives, drive decision-making, and create sustained revenue growth and brand strength.
  • Identify new target markets and opportunities and develop results-focused plans to aggressively pursue these new opportunities.
  • Strengthen relationships with clients and find ways to increase incremental revenue within existing accounts and grow new accounts by developing and implementing sales promotions.
  • Act as the primary representative for the company’s largest and most critical clients.
  • Track and report sales pipeline, activities and sales results. Utilize sales trends for analysis, forecasting and strategic planning.
  • Build partnerships with associations, distributors, and other companies that will extend our capability and reach.



  • Continuously build and promote the organization’s brand in order to enhance our image and presence in key markets.
  • Manage the development and production of a wide-variety of marketing and sales communication materials and tools.
  • Effectively apply proven direct marketing methods, both digital and traditional, in order to accelerate growth and learning about our clients and prospects.
  • Manage all social media platforms to ensure content drives engagement, a positive experience, and encourages the organization’s community to participate and share.
  • Establish and maintain an effective, consistent system for generating and identifying leads and communicating opportunity profiles to the appropriate team members.
  • Ensure brand consistency, including design and voice, internally and externally.



  • Establish and manage targets and goals for the sales and marketing teams; outline objectives and strategies to achieve goals to drive revenue retention and growth.
  • Recruit and develop top performing Business Development and Marketing teams. 
  • Develop compensation incentives and packages that create drive and motivation and supports targets.
  • Create development and growth opportunities for the teams; acquire the necessary talent for expansion and bench strength.
  • Foster a culture that is achievement-oriented, reflects the Company's values and supports the development of a high-performance culture



  • Manage budgets, schedules and priorities in support of initiatives, taking into account the appropriate level of resources, target audience, type of media and materials.
  • Coordinate with other members of the Leadership Team as appropriate to ensure smooth operation between functions and to recommend improvements.




  • Bachelor’s degree
  • A well-rounded professional career progression which must include both Marketing and Business Development exposure; a mixture of small/large -sized company
  • Proven personal leadership, people management and change management experience skills
  • Ability to effectively manage personnel in multiple locations
  • Ability to effectively support and influence senior management across multiple locations.
  • Demonstrated strategic thinker able to help plan business growth and development.
  • Communication skills are as important as analytical skills
  • Practical approach to management with the ability to interact with, obtaining information from, and make presentations to various levels of internal and external customers

A significant amount of travel is necessary, including international.